If there’s anything companies struggle to tame, it’s the customer experience. After all, the experience your customers have – especially when they have urgent issues and problems – drives their overall customer satisfaction. The explosion of everyday digital tools and communication channels has exponentially expanded the methods customers can use to contact you, commend you, mention your name, and relate their experience with you to a virtually unlimited number of people. Smart companies need to get behind the wheel to manage the customer experience and keep it on track for success.
According to Webster’s Dictionary, globalization is the act, process or policy of making something worldwide in scope or application. Adobe’s globalization team has a slightly different interpretation, claiming that globalization refers to a broad range of engineering and business development processes necessary to prepare and launch products and company activities globally. Either way, globalization brings your organization, products, and services worldwide, helping you to grow and expand by delivering people goods and services that might just be missing from new markets.