The days of what’s done in the dark, will stay in the dark are over. The light of social media illuminates the good, the bad, and the ugly, and more often the bad and ugly LOUDLY. Social media touches every area of our lives and the lives of others, so much so, that we now live in an interconnected world where secrets are no longer taboo. They become trending topics - etched in cement, never to be lost. And while this adds another dimension to the way we conduct our own personal sharing, social sharing, has become a source of truth for consumers that has shaped the way companies do business.