MARK DUFFIN NAMED SERVICEPOWER TECHNOLOGIES CEO

ANNAPOLIS, Maryland. November 7, 2007 – ServicePower Technologies, Plc. (LSE:SVR), a global developer and supplier of service chain optimization software, is pleased to announce the appointment of Mark Duffin to its board as Chief Executive Officer. Mr. Duffin replaces David Brisco, who will remain with ServicePower as an executive director.

Mr. Duffin, 40, is a qualified engineer with an MBA and has an excellent track record of growing businesses with a view to maximizing shareholder value. He has extensive experience in managing and working within public companies.

“Mark Duffin is a consummate professional, and I look forward to working with him and to having him visit the United States business soon,” said Ian MacKinnon, president of ServicePower, Inc., the company’s United States operation. “Mark brings a wealth of commercial and financial experience in developing businesses both in the U.K. and overseas and he will make an excellent addition to the company.”

Until recently, Mr. Duffin served as a director with Rentokil Initial, Plc., having grown a startup business which he sold and integrated into the company with success. Prior to Rentokil, he was a director with Appian Technology, Plc., from 2001 until 2004 and with United Technologies, Plc. between 1998 and 2001.

“ServicePower is a visionary supplier of solutions to the service management industry, both in the UK and in its largest market in the United States,” Mr. Duffin said. “I am delighted to be joining the group and I am looking forward to the challenge of developing further ServicePower’s product and services portfolio world wide.”

About ServicePower
ServicePower Technologies, Plc (LSE: SVR) offers tools that enable optimized service execution across the entire service chain. The company provides the most widely used artificial intelligence based field service scheduling application in the world. ServicePower solutions, offered throughout the U.S., Canada, the UK and Europe, allow companies to locate their directly employed field resources in specific geographical areas and supplement their coverage with a network of independent, authorized servicers in other areas. The routes for both the company’s field resources and the independent servicers are optimized by ServicePower’s technology to ensure the right balance between service and cost. ServicePower also provides warranty chain management, call center services, and analytics for manufacturers, third-party administrators and retailers. ServicePower’s customers include innovative, world-leading companies such as Argos, Avaya, GE, Hitachi, Sanyo, Sharp and Siemens. For more information, visit www.servicepower.com.

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Media Contact:
Adele Oliver (410) 571 6333
a.oliver@servicepower.com