Blog | ServicePower

The Digital Millennium Copyright Act Exemption is here

Written by ServicePower | December 13, 2024

For those paying attention, this past October provided an opportunity for field servicers to grow their businesses.

Exemptions were granted to a Digital Millennium Copyright Act (DCMA) provision that prohibits circumvention of technological measures that control access to copyrighted works.

Say what?

It means servicer business can now fix “retail-level commercial food preparation equipment,” which previously was not allowed.

Come again?

Servicers can now fix any retail food machine, including McDonald’s ice cream machines!

You know, the ones that always seem to be out of service when your sweet tooth and your friends’ and families’ sweet teeth are all calling “I scream, you scream, we all scream for ice cream!”

Yes – that business is now servicers’ for the taking. They can now approach McDonalds restaurants and ask for their service business. That’s a significant opportunity.

For businesses fortunate to acquire new business – McDonald’s or others -- as a result, a new challenge will emerge: how to keep up with all the new work. Scheduling techs will become more challenging. And if these scheduling challenges aren’t addressed, problems will ensue, like not being able to complete enough jobs every day, increased travel costs, and unhappy customers.

But these problems can be addressed with modern, AI-powered schedule optimization. With a tool like ServicePower Scheduling, techs will get to their jobs faster and complete them faster and more cost-effectively, while customers will have better experiences – with their machines fixed faster. The benefits are many, including:

  • 40% increase in first-time fix rates (getting those McFlurries back on the menu faster)
  • 15% reduction in travel costs (so you can spend less time driving, more time fixing)
  • 30% increase in service calls per day (because every McDonald’s ice cream machine deserves to be fixed)

The DCMA exemption is here. Take advantage of this unique opportunity.