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What I saw at Dreamforce

It is a great time to be in technology, and especially in field service. Last week was a big week for conferences; Salesforce, Hadoop and Apple were all popular destinations. We went to Dreamforce because we already have iPhones and have been working with Big Data Analytics for some time -- and a few other networking reasons. (As a side note, the last time I had been that many days in San Francisco proper I was a little kid and we were showing at the Cow Palace. There I am sitting in the front on the bull.)

Dreamforce was incredibly exciting not only for what Salesforce is doing with their products, but the benefit of networking with the independent software vendor (ISV) partners, product/app owners building on the various platforms, and just the wider technology community. The energy was so vibrant, motivated by people wanting to make a difference.

I also liked that it was about more than "just" business. Developing girls into leaders in their communities (regardless of vocation) is near and dear to my heart as is the responsibility that we have as business leaders to also be good global stewards in our own right.

Regardless of ones political leanings, the message from Hillary Clinton that we must keep talking to even those that disagree with us, and that the creation of jobs is the key to building peace and stability around the world is one I agree with. Education and technology are necessary to do that.

And specific to technology in our industry, more and more recognition is coming to service as being key to brand and market share. It is becoming almost cliche to call field service the new sales and marketing. Yes, it is the extension of customer relationship management (CRM) and other technologies, and I would argue that more customers would leave a brand over a bad service experience than other aspects of the technology chain. That is why it is so important what products like ServiceCloud are doing to make customer support more efficient and accessible through products like their SOS and communities.

Field Service matters because the end customer is where the buck stops (and starts). It makes a difference in people's daily lives, their customer stories.

I am proud that at ServicePower we are long time experts, driving visionary technology in our industry. We were recently named by Frost & Sullivan as a leading provider of Connected Field Service. We’re providing the technology our clients need to positively impact their customer’s lives.

We would love to hear about your customer stories and how you are making a difference through service in your company as we are always seeking to grow and better meet your needs.


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