Matthew Leonard
Matt is a seasoned strategic digital marketer. With internet marketing experience as early as 1995 Matt is a digital marketing industry thought leader.


Wearable Technology and Field Service – Passing Trend or Here to Stay? | ServicePower | Innovating Field Service
Just as the mobile device market has begun to flatten, another technological trend is just breaking into the market; wearable technology. Once just a cool concept, wearable technology such as Google Glass (smart glasses) and Fitbit (smartwatch) is an actual reality. In February of this year, research firm Canalys states that wearable technology is set to become a “key consumer technology” this year. They also predict that smart wristbands will grow from 8 million this year to 23 million in 2015. Though primarily consumer focused at the moment, wearable technology shows promise in the field service industry. But with organizations still trying to get their heads around mobility and all that it demands (policies, mobile device management, data strategies, etc.), is wearable technology in field service’s near future?

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The Drive to Be Better Starts With Your Customers | ServicePower | Innovating Field Service
One of the most important lessons in business is that it waits for no one. Building and defending competitive advantage, raising the effectiveness of teams, making continuous improvement should not just be a phrase, but a way of life. This is what is required to be successful in business in this day and age, whether as a person, a management team or as a company.

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Not All Field Service Scheduling Products Are Created Equally | ServicePower | Innovating Field Service
Marketing often has a fancy way of making less look like more, especially when flashy colors and videos, and other wieldy marketing tactics are at play. But when you are searching for a field service management solution, you want to have the ability to strip that all away, so that what you have left is the product itself, its functionality and its business proposition; what can it really do and what can it really do for your organization?

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Private vs Public, What Does That Mean? Clearing the Cloud Confusion | ServicePower | Innovating Field Service
It seems like most businesses are “flying in the cloud” these days. Gartner predicts that the cloud will eventually become more important than devices to organizations! But while cloud popularity has grown exponentially over the past couple of years as organizations realize what that flexibility can do for them, cloud computing is not without its struggles and complications. One of these struggles is deciding as an organization whether to use a private or public cloud service. Managing a private cloud is hard to maintain and requires many more resources. On the other hand, the security risks are higher with a public cloud offering, and changing between public cloud platforms is not easy.

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4 Reasons to Consider Globalization Now, Not Later | ServicePower | Innovating Field Service
According to Webster’s Dictionary, globalization is the act, process or policy of making something worldwide in scope or application. Adobe’s globalization team has a slightly different interpretation, claiming that globalization refers to a broad range of engineering and business development processes necessary to prepare and launch products and company activities globally. Either way, globalization brings your organization, products, and services worldwide, helping you to grow and expand by delivering people goods and services that might just be missing from new markets.

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