Sometimes, the phrase “delight your customer” can feel complicated all on its own, without the daunting task of actually doing so. Customer delight has become a focal point of every service oriented company, due in large part, if not entirely, to the rapidly growing technological landscape and its ability to feed a consumer behavior we have come to call instant gratification.
Does the term Big Data scare you? Is it just another buzzword that you hope will fade into the background in another 12 - 18 months?
These aren’t mutually exclusive thoughts for many service organizations. The volume of data and information that is around us - stored in our mobile devices,