Getting service used to be a matter of dialing a phone number, battling with the automated phone system to find the right department, and then spending many minutes on hold listening to cheesy music! When you finally get through to customer service representative who can’t help you and transfers you to someone else!
Service doesn’t have to be like this. Social media such as twitter allows a far more personal, instant and engaging environment to connect with customers. It can help build and maintain brand image, resolve customer service issues, and allow instant feedback on new products/services. But to use it effectively there are a few things to be aware of.
Make Customers Aware
Without followers there is no one to communicate with. Using advertising, links on your website and re-tweets are key ways to gain followers. But to keep them your tweets need to contain interesting content, which could be company news, product updates, special offers, etc.
Track and Respond
Tracking your brand image is as easy as searching for your brand, products and keywords, which can be done directly on the twitter website. For advanced searches and analysis there are several companies offering software and services to help.
Responding to tweets quickly and also concisely (which is somewhat enforced by the size limitations of tweets at 140 characters). Twitter provides 2 methods of responding either directly to the person if you want to keep the information private or an @reply which publishes your response in the public domain and appears as a reply to the original tweeter.
Be Personal
Twitter’s a social platform after all responses should be personal and can include not only information to resolve a problem, but also information to improve your brand image and customer loyalty. Why is your company exciting, whats new, special offers, and other customer experiences.
Recent Bad Customer Service Tweets
Below are some examples of a simple search for “Bad Customer Service”.
whereismyrobot Verizon’s customer service is so bad, I just had to hang up rather than yell at the person.
KatrinaMarieee Bad customer service angers me.
nickolas_kelly @RushnaWB have you played with the natwest app? Actually the customer service is so bad i would rather go to RBS. What about #firstdirect?
robertprior @SylviaTidyHarri - as I said before this company should lose their franchise. Bad service, appalingcustomer care and incredibly expensive.
jasonjelicich Terrible customer service from Delta - how bad can it get??
zaccoco Dyson’s customer service is horrible. If you ever want to listen to bad elevator music for an hour Continue reading »


